Chancellor Pops Up In Piccadilly
Posted on 2nd September 2013
Chancellor George Osborne popped in to visit a group of start-up retailers trading in the five-week pop-up shop sited in London’s Piccadilly area last week.
Mr Osborne chatted to the ten new businesses selected to trade in the pop-up shop that was set up by PopUp Britain, the retail arm of StartUp Britain, which is supporting new brands by allowing them to showcase their products.
The Chancellor said that these entrepreneurs embody the aspirational Britain the Government is backing, which is why it has introduced tax reliefs for angel investors, cut rates for small businesses and opened up Whitehall procurement,
Mr Osborne added that he will also be introducing the Employment Allowance scheme from the beginning of the new tax year, which will wipe out the national insurance bills of many start-ups.
The current incumbents at PopUp Piccadilly include contemporary British-designed handbags by Village England, British-made precision wrist watches by Cambridge-based Gown & Oar, stylish understated jewellery by Astid & Miyu and British-Asian fusion menswear by Mark Thomas Taylor (MTT).
The shop was given to the not-for-profit campaign by the Crown Estate and is part of the £100 million St James’s Gateway redevelopment, which is the first scheme to be delivered as part of its £500 million investment programme for the area, designed to redefine the St James’s area as a destination for quality shopping.
Pop up Britain offers short-term opportunities to start-ups and micro businesses from all over the UK. It is part of a pioneering initiative aimed at matching online retail start-ups with empty high street shops.
The scheme, which is backed by private sector funding, has so far opened shops in Surre and Gloucestershire, as well as several around London. Last week it opened its first shop in the South West called PopUp Chard.