Pop-Up Christmas Shopping!
Posted on 17th December 2012
As part of the Government’s efforts to rejuvenate the high street through a multi-million pound strategy, the Department for Communities and Local Government will today open a new pop-up shop in its own London offices, in association with national enterprise campaign StartUp Britain.
The first ever pop-up shop to be located in Whitehall is designed to be a blueprint for high streets across the country to emulate and is in time for final Christmas present buying this week.
The shop’s incumbents will change every two weeks, when six new businesses will move in to showcase their exciting business ideas to the general public.
Open for at least a year, the shop will offer affordable retail space to over 150 small start-up businesses and the department will not be charging rent, as the cost of the shop is being sponsored by John Lewis, Intuit and StartUp Britain.
Local Growth Minister Mark Prisk has written to the British Property Federation to urge other landlords to get on board, as all 330 town team partners will receive support to facilitate new pop-ups in their empty high street premises, which could support thousands of new businesses.
A guide to opening a pop-up will be published soon and StartUp Britain has published a tool kit today.
The Government is providing over £80 million of start-up loans for young entrepreneurs, which could create over 30,000 new businesses. Ministers are also changing planning restrictions so landlords can alter how an empty shop is used for up to two years.
According to the Government, these steps will make it easier for start-ups to find other low-cost stores to set up in. Last year 450,000 people set up new businesses and almost two thirds of new start-ups say they would benefit from trading on the high street.