Pop Up Outside London
Posted on 4th February 2013
On the first of February, the first pop-up store to be opened outside London was launched in Moreton-in-Marsh, Gloucestershire.
Following the launch of PopUp Britain’s flagship store in Richmond in July, the campaign has since opened two further stores in Somerset House and Victoria.
The launch of the Gloucestershire store marks the first in a series of national launches planned by PopUp Britain, which was formed by national enterprise campaign StartUp Britain.
PopUp Moreton will be open for eight weeks, until March 29, in which time 12 companies will have the opportunity to run their business from the retail space for a fee of £100, which will include rent, insurance and WiFi access.
StartUp Britain co-founder Emma Jones claims that this is the beginning of PopUp Britain’s national roll-out and said she is delighted to be moving outside London.
Ms Jones added that because the small business owners share the cost and the space offered to them on a short-term basis, they can take advantage of an affordable and manageable opportunity to make sales, test the market and meet customers face to face.
Housing Minister Mark Prisk has urged Town Teams to use pop-up shops to boost local high streets. Mr Prisk said that pop-up shops are a great way to get empty stores back into use and help attract new businesses to the high street.
He added that being part of a pop up shop gives small businesses the experience that only face-to-face trading can provide and it also gives them the opportunity to trade on the high street without taking on the responsibilities and liabilities of a permanent shop.