Start-Up Tweeting

Posted on 23rd August 2013

Shadow Secretary of State, Chuka Umunna, held a live chat earlier this week (August 20) in which he promoted a scheme launching later this year, known as Small Business Saturday, which aims to support small business owners.

Started in the States in 2010, Small Business Saturday encourages consumers to ‘shop local’ and support small businesses in their communities both on the day and in the future.

The organisers in the UK hope that the tweet chat will encourage a long-term shift in mind-set for consumers that small businesses are a more-than-viable option, whether for buying groceries, supplying IT solutions, or creating handmade furniture.

The initiative has already received support from the Prime Minister and leading business organisations in the UK, such as the Federation of Small Businesses, and is also supported by large corporates and entrepreneurs including O2 and Dragons’ Den star James Caan, also Chair of StartUp Loans.

Since the first Saturday in December is traditionally the busiest shopping day of the year, Small Business Saturday will launch on December 7 and will hopefully emulate the American model, which has raised over £3.5bn in sales for small firms since its launch.

As an incentive for small businesses and start-ups to participate in the live tweeting session, the organisers have said that they will pick one question at random at the end of the session and feature the small firm as their business of the week.

However, the organisers stress that, although it is being launched by a politician, Small Business Saturday is an apolitical, non-commercial initiative, designed purely for the benefit of British small businesses.

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