Get the word out

Word of mouth has always been the best form of advertising, but these days word of mouth is far more hi-tech than it used to be.

Today, word of mouth spreads via online tools like websites, blogs, Facebook, LinkedIn and Twitter – key elements in a successful social media strategy.

These tools have established themselves as a highly effective method in catching the attention of new clientele and reaching a new audience. Your business immediately becomes more visible to potential clients, while also sustaining closer relationships with the current ones.

However, it is important that these accounts are updated regularly – an empty Twitter or Facebook account would offer a worse impression of your start-up business than not having one at all. 

The most important lesson of marketing, however, is being able to speak the language of your customer.  We don’t mean foreign languages, but communicating in a way that your customer can understand.

While the world of finance is full of pointless terminology, Nicklin Business Starter is committed to speaking your language. Our aim is to cut through the technical jargon to tell it how it is.

If you would like further guidance on making your new company a success, please contact us.